Art of War for Warrior Marketing: Strategy for ConqueringMarkets

Two book in one, this award-winning book contains the complete original text of The Art of War is on the left-hand pages and its line-by-line adaptation for facing marketing challenges is on the facing right-hand pages. While our sales adaptations focus on using traditional strategy in selling specific accounts, this book applies those same methods to positioning a brand in the marketplace and creating market awareness of that brand. ISBN 1929194374

• Table of Contents (Description)
• Read a short excerpt