The Art of War |
The Art of Marketing |
| If the enemy has strong position, entice him away from it. | Where competition is strong, entice customers away. |
| If the enemy is confused, be decisive. | Where competition is confused, offer customers leadership. |
| If the enemy is solid, prepare against him. | Where competition is successful, learn from them. |
| If the enemy is strong, avoid him. | When competition is entrenched, avoid them. |
| If the enemy is angry, frustrate him. | If your competition is easy to provoke, frustrate them. |
| If the enemy is weaker, make him arrogant. | If your competition is weak, inflate their threat. |
| If the enemy is relaxed, make him work. | If your competition is easygoing, challenge them to work. |
| If the enemy is united, break him apart. | If your competition is united, divide their alliances. |
| Attack him when he is unprepared. | Attack a market when the competition doesn’t expect it. |