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| Sun Tzu's Warrior's Rule ID | Description |
|---|---|
| 1.1 Position Paths | Sun Tzu's six rules defining the continuity of strategic positions over time. |
| 1.1.1 Position Dynamics | Sun Tzu's seven rules defining how all current positions are always getting better or worse. |
| 1.1.2 Defending Positions | Sun Tzu's six rules defining the basic ways that we defend our current positions until new positions are established. |
| 1.2 Subobjective Positions | Sun Tzu's eight rules describing the subjective and objective aspects of a position. |
| 1.2.1 Competitive Landscapes | Sun Tzu's seven rules regarding the arenas in which rivals jockey for position. |
| 1.2.2 Exploiting Exploration | Sun Tzu's seven rules on how competitive landscapes are searched and positions utilized. |
| 1.2.3 Position Complexity | Seven rules regarding how strategic positions arise from interactions in complex environments. |
| 1.3 Elemental Analysis | Sun Tzu's eight rules defining the relevant components of all competitive positions. |
| 1.3.1 Competitive Comparison | Sun Tzu's six rules defining competition as the comparison of positions. |
| 1.3.2 Element Scalability | Sun Tzu's six rules regarding how positions are analyzed by both component positions and elements. |
| 1.4 The External Environment | Sun Tzu's seven rules defining the key external conditions shaping strategic positions. |
| 1.4.1 Climate Shift | Sun Tzu's nine key rules regarding forces of environmental change shaping temporary conditions. |
| 1.4.2 Ground Features | Sun Tzu's ten rules defining the persistent resources that we can control. |
| 1.5 Competing Agents | Sun Tzu's seven rules regarding characteristics of competitors. |
| 1.5.1 Command Leadership | Twelve rules regarding individual decision-making (leaders). |
| 1.5.2. Group Methods | Sun Tzu's ten rules regarding systems for executing decisions (skills). |
| 1.6 Mission Values | Sun Tzu's eight rules about the goals and values needed for motivation. |
| 1.6.1 Shared Mission | Sun Tzu's ten rules describing on using goals that others can share. |
| 1.6.2 Types of Motivations | Sun Tzu's six rules regarding hierarchies of motivation that define missions. |
| 1.6.3 Shifting Priorities | Seven rules regarding how missions change according to temporary conditions. |
| 1.7 Competitive Power | Sun Tzu's ten rules describing the sources of superiority in overcoming chalenges. |
| 1.7.1 Team Unity | Sun Tzu's ten rules for increasing our strength by the way we join with others. |
| 1.7.2 Goal Focus | Five rules regarding strength as arising from concentrating efforts. |
| 1.8 Progress Cycle | Sun Tzu's ten rules regarding the adaptive loop by which positions are advanced. |
| 1.8.1 Creation and Destruction | Sun Five rules regarding the creation and destruction of competitive positions. |
| 1.8.2 The Adaptive Loop | Eight rules regarding the continual reiteration of position analysis. |
| 1.8.3 Cycle Time | Sun Tzu's four rules regarding the importance of speed in feedback and reaction. |
| 1.8.4 Probabilistic Process | Sun Tzu's six rules regarding the role of chance in strategic processes and systems. |
| 1.9 Competition and Production | Sun Tzu's seven rules regarding the two opposing skill sets of competition and production. |
| 1.9.1 Production Comparisons | Sun Tzu's six rules describing how production naturally creates competition. |
| 1.9.2 Span of Control | Sun Tzu's eight rules regarding the boundaries of competition and productiion. |
| 2.0 Developing Perspective | Sun Tzu seven rules for adding depth to competitive analysis. |
| 2.1 Information Value | Twelve rules regarding knowledge and communication as the basis of strategy. |
| 2.1.1 Information Limits | Sun Tzu's eight rules for making good decisions with limited information. |
| 2.1.2 Leveraging Uncertainty | Sun Tzu's five rules for leveraging the elemental nature of uncertainty. |
| 2.1.3 Strategic Deception | Sun Tzu nine rules in misinformation and disinformation in competition. |
| 2.1.4 Surprise | Sun Tzu's five rules on the creation of surprise depends on the nature of information. |
| 2.2 Information Gathering | Sun Tzu five rules on gathering competitive information. |
| 2.2.1 Personal Relationships | Sun Tzu's five rules on why information depends on personal relationships. |
| 2.2.2 Mental Models | Sun Tzu's five rules on how mental models simplify decision-making. |
| 2.2.3 Standard Terminology | Sun Tzu five rules regarding how mental models must be shared to enable communication. |
| 2.3 Personal Interactions | Sun Tzu's six rules on making progress through personal interactions. |
| 2.3.1 Action and Reaction | Sun Tzu eight rules on how we advance based on how others reaction to our actions. |
| 2.3.2 Reaction Unpredictability | Sun Tzu's seven rules explaing why we can never exactly predict the reactions of others. |
| 2.3.3 Likely Reactions | Six rules regarding the range of potential reactions in gathering information. |
| 2.3.4 Using Questions | Sun Tzus five rules for using questions in gathering information and predicting reactions. |
| 2.3.5 Infinite Loops | Four principles predicting reactions on the basis of the "you-know-that-I-know-that-you-know" problem. |
| 2.3.6 Promises and Threats | Sun Tzu's six rules on the use of promises and threats as strategic moves. |
| 2.4 Contact Networks | Five rules regarding the range of contacts needed to create perspective. |
| 2.4.1 Ground Perspective | Sun Tzu's three rules about getting information on a new competitive arena. |
| 2.4.2 Climate Perspective | Sun Tzu's four rules on getting perspective on temporary external conditions. |
| 2.4.3 Command Perspective | Sun Tzu's six rules for understanding developing sources for understanding decision-makers. |
| 2.4.4 Methods Perspective | Sun Tzu's five rules for developing contacts who understand best practices. |
| 2.4.5 Mission Perspective | Sun Tzu's seven rules on how we develop and use a perspective on motivation. |
| 2.5 The Big Picture | Sun Tzu's nine rules on building big picture strategic awareness. |
| 2.6 Knowledge Leverage | Sun Tzu's five rules for getting competitive value out of knowledge. |
| 2.7 Information Secrecy | Sun Tzu's nine rules defining the role of secrecy in relationships. |
| 3.0 Identifying Opportunities | Sun Tzu's five rules regarding the use of opportunities to advance a position. |
| 3.1 Strategic Economics | Sun Tzu's six rules balancing the cost and benefits of positioning. |
| 3.1.1 Resource Limitations | Sun Tzu's six rules regarding the inherent limitation of strategic resources. |
| 3.1.2 Strategic Profitability | Sun Tzu's nine rules for understanding gains and losses. |
| 3.1.3 Conflict Cost | Sun Tzu's six rules on the costly nature of resolving competitive comparisons by conflict. |
| 3.1.4 Openings | Sun Tzu's seven rules on seeking openings avoids costly conflict. |
| 3.1.5 Unpredictable Value | Seven rules regarding the limitations of predicting the value of positions. |
| 3.1.6 Time Limitations | Sun Tzu nine rules for understanding the time limits on opportunities. |
| 3.2 Opportunity Creation | Five rules regarding how change creates opportunities. |
| 3.2.1 Environmental Dominance | Sun Tzu's five rules on why openings must be created by others. |
| 3.2.2 Opportunity Invisibility | Sun Tzu five rules on why opportunities are always hidden. |
| 3.2.3 Complementary Opposites | Five rules regarding the dynamics of balance from opposing forces. |
| 3.2.4 Emptiness and Fullness | Sun Tzu's nine rules on the transformations between emptiness and fullness. |
| 3.2.5 Dynamic Reversal | Sun Tzu's five rules regarding how situations reverse themselves naturally. |
| 3.3 Opportunity Resources | Eight rules regarding the nature of the excess resources needed to fill openings. |
| 3.4 Dis-Economies of Scale | Sun Tzu's six rules on opportunities created by the size of others. |
| 3.4.1 Unity Breakdown | Sun Tzu's eight rules regarding the opposition of size and unity. |
| 3.4.2 Opportunity Fit | Sun Tzu's seven rules describing the problems for large organization finding new opportunities that fit their size. |
| 3.4.3 Reaction Lag | Six rules regarding how size created temporary openings. |
| 3.5 Strength and Weakness | Six rules regarding openings created by the strength of others. |
| 3.6 Leveraging Subjectivity | Sun Tzu's seven rules regarding openings between subjective and objective positions. |
| 3.7 Defining the Ground | Sun Tzu's eight rules on redefining a competitive arena to create relative mismatches. |
| 3.8 Strategic Matrix Analysis | Four rules regarding two-dimensional representations of strategic space. |
| 4.0 Leveraging Probability | Sun Tzu's ten principles for making better decisions regarding our choice of opportunities. |
| 4.1 Future Potential | Five rules regarding the limitations and potential of current and future positions. |
| 4.2 Choosing Non-Action | Sun Tzu's seven rules about choosing between action and non-action. |
| 4.3 Leveraging Form | Sun Tzu's seven rules on how we can leverage the form of a territory. |
| 4.3.1 Tilted Forms | Sun Tzu's six rules regarding space that is dominated by uneven features. |
| 4.3.2 Fluid Forms | Sun Tzu's six rules on selecting opportunities in fast-changing environments. |
| 4.3.3 Soft Forms | Sun Tzu's six rules regarding space that is dominated by non-supporting features. |
| 4.3.4 Neutral Form | Sun Tzu's seven rules for evaluating opportunities with no dominant ground form. |
| 4.4 Strategic Distance | Sun Tzu's nine rules regarding relative proximity in strategic space. |
| 4.4.1 Physical Distance | Sun Tzu's six rules regarding the issues of proximity in physical space. |
| 4.4.2 Intellectual Distance | Sun Tzu's six rules regarding the challenges of moving through intellectual space. |
| 4.5 Opportunity Surfaces | Sun Tzu's six rules on judging potential opportunities from a distance. |
| 4.5.1 Surface Area | Sun Tzu's seven rules for choosing opportunities on the basis of their size. |
| 4.5.2 Surface Barriers | Five rules regarding how to select opportunities by evaluating obstacles. |
| 4.5.3 Surface Holding Power | Sun Tzu's seven rules regarding sticky and slippery situations. |
| 4.6 Six Benchmarks | Five rules regarding simplifying the comparisons of opportunities. |
| 4.6.1 Spread-Out Conditions | Sun Tzu's five rules for recognizing opportunities that are too large. |
| 4.6.2 Constricted Conditions | Sun Tzu's five rules for identifying and using constricted positions. |
| 4.6.3 Barricaded Conditions | Seven rules regarding the issues related to the extremes of obstacles. |
| 4.6.4 Wide-Open Conditions | Six rules regarding the issues related to an abscence of barriers. |
| 4.6.5 Fixed Conditions | Nine rules regarding positions with extreme holding power. |
| 4.6.6 Sensitive Conditions | Six rules regarding the affects of positions with no holding power on pursuing opportunities. |
| 4.7 Competitive Weakness | Six rules regarding how certain opportunities can bring out our weaknesses. |
| 4.7.1 Command Weaknesses | Ten rules regarding the character flaws of leaders and how to exploit them. |
| 4.7.2 Group Weaknesses | Six rules regarding organizational weakness and where they fail. |
| 4.8 Climate Support | Eight rules to help us choose new positions based on future changes. |
| 4.9 Opportunity Mapping | Five rules regarding a two-dimensional tool for comparing opportunities probabilities. |
| 5.0 Minimizing Mistakes | Five general rules regarding minimizing mistakes in advancing a position. |
| 5.1 Mission Priorities | Five rules regarding the alignment of actions with mission. |
| 5.1.1 Event Pressure | Sun Tzu's eight rules regarding the pressure of events upon action. |
| 5.1.2 Unproductive Responsibility | Seven rules regarding the mistakes made through lack of focus. |
| 5.2 Opportunity Exploration | Seven rules regarding a mental framework for exploring opportunities. |
| 5.2.1 Choosing Adaptability | Five rules regarding choosing actions that allow us a maximum of future flexibity. |
| 5.2.2 Campaign Methods | Five rules describing the use of campaigns and their different methods. |
| 5.2.3 Unplanned Steps | Seven principles separating campaign steps from those of a plan. |
| 5.3 Reaction Time | Five rules describing different aspect of the role of speed in choosing actions. |
| 5.3.1 Speed and Quickness | Seven rules regarding the use of pace within a dynamic environment. |
| 5.3.2 Opportunity Windows | Five rules regarding the effect of speed upon the formation of opposition. |
| 5.3.3 Information Freshness | Six rules regarding the choosing actions based freshness of information. |
| 5.4 Minimizing Action | Five rules regarding economical action, i.e. less is more. |
| 5.4.1 Testing Value | Five rules regarding the need to test new positions for value. |
| 5.4.2 Successful Mistakes | Six rules regarding the advantages in learning from our mistakes. |
| 5.5 Focused Power | Five rules regarding the dimensions of investments in action, i.e. safe experimentation. |
| 5.5.1 Force Size | Eight rules regarding limiting the size of force in an advance. |
| 5.5.2 Distance Limitations | Eight rules regarding the use of short steps to reach distant goals. |
| 5.5.3 Evaluation Deadlines | Six rules regarding setting deadlines for progress. |
| 5.6 Defensive Advances | Six rules regarding the relationship of defending and advancing positions. |
| 5.6.1 Defense Priority | Seven rules regarding why defense has first claim on our resources. |
| 5.6.2 Acting Now | Eight rules regarding why and how we can act on opportunities immediately. |
| 6.0 Situation Response | Eight rules regarding the selection of actions most appropriate to a situation. |
| 6.1 Situation Recognition | Seven rules regarding skill of situation recognition in making advances. |
| 6.1.1 Conditioned Reflexes | Four rules describing how we develop automatic, instantaneous responses. |
| 6.1.2 Prioritizing Conditions | Sun Tzu's six rules for parsing complex competitive conditions into simple responses. |
| 6.2 Campaign Evaluation | Five rules regarding how we justify continued investment in continuing a campaign. |
| 6.2.1 Campaign Flow | Sun Tzu's six rules for seeing campaigns as a series of situations that flow logically from one to another |
| 6.2.2 Campaign Goals | Sun Tzu's five rules for assessing the value of a campaign by a larger mission. |
| 6.3 Campaign Patterns | Seven rules regarding how our knowledge of campaign stages gives us more control over our situation. |
| 6.3.1 Early-Stage Situations | Six rules describing the common situations that arise the earliest in campaigns. |
| 6.3.2 Middle-Stage Situations | Six rules regarding the effect of progress on creating new situations in campaigns. |
| 6.3.3 Late-Stage Situations | Sun Tzu's six rules for understand the final and most dangerous stages of campaigns. |
| 6.4 Nine Situations | Ten rules regarding the basic definition of the nine common competitive situations. |
| 6.4.1 Dissipating Situations | Five rules regarding the class of situations where defensive unity is destroyed. |
| 6.4.2 Easy Situations | Five rules for recognizing situations of easy initial progress. |
| 6.4.3 Contentious Situations | Four rules defining the nature of situations that invite conflict. |
| 6.4.4 Open Situations | Sun Tzu's five rules for recognizing situations of that are races without a course.. |
| 6.4.5 Intersecting Situations | Sun Tzu's five rules for recognizing situations that bring people together. |
| 6.4.6 Serious Situations | Six rules for identifying situations where resources can be cut off. |
| 6.4.7 Difficult Situations | Six rules regarding situations where serious barriers must be overcome. |
| 6.4.8 Limited Situations | Six rules regarding the identification of situations defined by a bottleneck. |
| 6.4.9 Desperate Situations | Three rules regarding situations where destruction is possible. |
| 6.5 Nine Responses | Twelve rules for using the best responses to the nine common competitive situations. |
| 6.5.1 Dissipating Response | Sun Tzu's five rules for responding to dissipation by the use of offense as defense. |
| 6.5.2 Easy Response | Five rules regarding overcoming complacency. |
| 6.5.3 Contentious Response | Sun Tzu's five rules for responding to contentious situations by knowing how to avoid conflict. |
| 6.5.4 Open Response | Five rules to help us keep up with the opposition. |
| 6.5.5 Intersecting Response | Five rules regarding the formation of sitational alliances. |
| 6.5.6 Serious Response | Sun Tzu's six rules for responding to serious situations by finding immediate income. |
| 6.5.7 Difficult Response | Five rules regarding the role of persistence. |
| 6.5.8 Limited Response | Four rules regarding the need for secret speed. |
| 6.5.9 Desperate Response | Five rules regarding the risking of all our resources. |
| 6.6 Campaign Pause | Five rules regarding knowing when to stop advancing positions. |
| 6.7 Tailoring to Conditions | Seven rules regarding overcoming opposition using conditions in the environment. |
| 6.7.1 Form Adjustments | Five rules regarding adapting our responses based on the form of the ground. |
| 6.7.2 Size Adjustments | Seven rules regarding adapting responses based on comparing size of forces. |
| 6.7.3 Strength Adjustments | Nine rules regarding adapting responses by comparing the strength of forces. |
| 6.8 Competitive Psychology | Nine rules for us situation response to improve competitive psychology, even in adversity and failure. |
| 6.8.1 Adversity and Creativity | Sun Tzu's nine rules for how we use adversity to spark our creativity. |
| 6.8.2 Strength in Adversity | Seven rules regarding using adversity to increase a group's unity and focus. |
| 6.8.3 Individual Toughness | Eight rules regarding how we to develop character from failure. |
| 7.0 Creating Momentum | Seven rules regarding the need for creativity to create momentum. |
| 7.1 Order from Chaos | Seven rules regarding how chaos creates value in competitive momentum. |
| 7.1.1 Creating Surprise | Five rules for creating surprise in a chaotic environment. |
| 7.1.2 Momentum Psychology | Sun Tzu's five rules regarding the psychological use of surprise in chaotic situations. |
| 7.1.3 Standards and Innovation | Seven rules regarding creative methods in chaotic environments. |
| 7.2 Standards First | Seven rules regarding the role of standards to creating initial connections with others. |
| 7.2.1 Proven Methods | Sun Tzu's eight rules for identifying and recognizing the limits of best practices. |
| 7.2.2 Preparing Expectations | Eight rules regarding how we shape other people's expectation. |
| 7.3 Strategic Innovation | Six rules defining Sun Tzu's system for innovation. |
| 7.3.1 Expected Elements | Seven rules regarding breaking processes and systems into components. |
| 7.3.2 Elemental Rearrangement | Six rules regarding innovations as a rearranging elements. |
| 7.3.3 Creative Innovation | Seven rules regarding the more advanced methods for innovation |
| 7.4 Competitive Timing | Rules regarding the role of timing in creating momentum. |
| 7.4.1 Timing Methods | Four rules regarding the three simplest methods of controlling timing. |
| 7.4.2 Momentum Timing | Sun Tzu's five rules regarding the relative value of momentum at various times in a campaign. |
| 7.4.3 Interrupting Patterns | Six rules regarding how repetition creates patterns for surprise. |
| 7.5 Momentum Limitations | Six rules regarding the implication of momentum's temporary nature. |
| 7.5.1 Momentum Conversion | Six rules regarding the conversion of momentum into positions with more value. |
| 7.5.2 The Spread of Innovation | Four rules regarding how use the spread of innovation to advance our position. |
| 7.6 Productive Competition | Eight rules regarding the effect of momentum producing more resources. |
| 7.6.1 Resource Discovery | Six rules regarding how innovation creates value in once worthless resources. |
| 7.6.2 Ground Creation | Six rules describing how we use the creation of competitive ground to be successful. |
| 8.0 Winning Rewards | Six rules describing the way we harvest the rewards of a new position. |
| 8.1 Successful Positions | Four rules describing the nature of a profitable positions. |
| 8.1.1 Transforming Resources | Six rules for converting the less tangible value of positions to the resources we need. |
| 8.1.2 Reward Boundaries | Six rules defining the limits of our control over a position and its rewards. |
| 8.1.3 Reward Timing | Six rules for identifying rewarding position generically based upon timing. |
| 8.2 Making Claims | Five rules regarding the need to claim rewards after winning positions. |
| 8.3 Securing Rewards | Five rules describe how we maximize the rewards from a position. |
| 8.3.1 Gauging Value | Five rules for the methods for correctly measuring a position's value. |
| 8.3.2 Distinctive Packaging | Nine rules regarding how to create the perception of value. |
| 8.3.3 Rules of Engagement | Nine rules outlining the do's and don't of claim encounters. |
| 8.3.4 Position Production | Seven rules describing the shift from profitable competition and profitable production. |
| 8.4 Individual Support | Eight rules describing the general techniques for winning the support of individuals. |
| 8.5 Leveraging Emotions | Eight rules describing how we use emotion to obtain rewards. |
| 8.6 Winning Attention | Eight rules describing how to win the attention of others to our claims. |
| 8.7 Productivity Improvement | Seven rules for improving internal production to support external competition. |
| 8.7.1 Evaluating Erosion | Eight rules for gauging the erosion of our current positions. |
| 8.7.2 Abandoning Positions | Sun Tzu's six rules describing how we abandon a losing position safely. |
| 9.0 Understanding Vulnerability | Six rules regarding the use of common environmental attacks. |
| 9.1 Climate Vulnerability | Seven rules describing our vulnerability to environmental crises. |
| 9.1.1 Climate Rivals | Sun Tzu's six rules for preparing against how changing conditions create opponents. |
| 9.1.2 Threat Development | Seven rules regarding how changing conditions create environmental threats. |
| 9.2 Points of Vulnerability | Five rules regarding the five vulnerabilities of a position during an environmental crisis. |
| 9.2.1 Personnel Risk | Five rules regarding the vulnerability of key individuals upon which a position depends. |
| 9.2.2 Immediate Resource Risk | Five rules regarding the resources required for the immediate use of a position. |
| 9.2.3 Transportation/Communication Risk | Four rules regarding how firestorms choke normal channels of movement and communication. |
| 9.2.4 Asset Risk | Sun Tzu's four rules regarding the threats to fixed assets. |
| 9.2.5 Organizational Risk | Five rules regarding the targeting the division of roles and responsibility upon which a position depends. |
| 9.3 Crisis Leadership | Nine rules for maintaining the support of our supporters during attacks. |
| 9.3.1 Mutual Danger | Six rules describing how we use of mutual danger to create mutual strength. |
| 9.3.2 Message Control | Five rules regarding communication methods during a crisis. |
| 9.4 Crisis Defense | Five rules regarding how vulnerabilities are exploited and defended during a crisis. |
| 9.4.1 Division Defense | Five rules for preventing organizational division during a crisis. |
| 9.4.2 Panic Defense | Four rules regarding to prevent mistakes from panic during a crisis. |
| 9.4.3 Defending Openings | Four rules on how to defend openings created by a crisis. |
| 9.4.4 Defending Alliances | Five rules regarding dealing with guilt-by-association. |
| 9.4.5 Defensive Balance | Four rules regarding the use of short-term conditions to tip the balance in a crisis. |
| 9.5 Crisis Exploitation | Five rules about how to successfully use an opponent's crisis. |
| 9.5.1 Adversarial Opportunities | Eight rules on how opponents' crises can create opportunities. |
| 9.5.2 Avoiding Emotion | Sun Tzu's six rules regarding the danger of exploiting environmental vulnerabilities for purely emotion reasons. |
| 9.6 Constant Vigilance | Five rules describing where to focus our attention on the climate to preserve positions. |